Attract salon clients
on Instagram
We give you the content, strategies, and templates to turn your Instagram into a fully booked chair.
Hey Babe
Can we be honest for a sec?
You didn't become a hairstylist to also be a full-time content creator, trend analyst, and social media manager. But somehow… here you are. It's 10:47pm. You open Canva. You stare at a blank square. And you think, “What do I even post that doesn't feel cringe, random, or like I'm copying everyone else?”
Hair Babes Content Club was created to give hairstylists the kind of polished, plug-and-play marketing support that usually costs thousands. No more staring at a blank Canva screen or wasting hours trying to design the perfect post—our done-for-you content makes it easy to show up consistently, look professional, and build the kind of trust that turns lookers into bookers. You can stop stressing about marketing and get back to what you do best: creating hair that's perfectly toned, every time.
I know you are completely sick and tired of...
The 11PM Canva zombie life
The last thing you want is to be hunched over Canva at 11PM trying to force a caption and a carousel.
The “scrolling instead of showing up” spiral
You’re spending your nights doom-scrolling “for research”, saving a million ideas but posting nothing.
High quality artistry, “meh” marketing
You’re skipping the conversion content that turns a nervous, unsure client into a loyal guest.
You're a Hairstylist, Not a 24/7 Content Machine
You're bouncing between back bar restocks and scrubbing bleach off capes, extension question DMs, reschedules, and paying sales tax on time.
By the time you finally sit down, your lashes are glued on with sheer willpower and your brain is done. And that's when social media shows up like, “Hey bestie, ready to write a high-converting caption, batch 10 Reels, and design graphics in Canva?”
Content doesn't feel fun or inspiring — it feels like a second, unpaid job you never applied for. You're doing the work of three people in one hairspray sticky finger, color-covered shirt… and still being told you “just need to be more consistent on Instagram.” 😮💨
A monthly strategythat actually converts.
Pretty photos might get the likes, but trust gets the booking. Your content should do both. Inside the Hair Babes Content Club, you get everything you need to get booked while saving hours on content creation every month.
More than justTEMPLATES
Everything inside the club at a glance—content, templates, imagery, and strategy built to turn your Instagram into a fully booked chair.
Monthly Content Calendar
A complete month of done-for-you content—researched post ideas, ready-to-use captions, and customizable templates—so you skip the planning and start posting.
Canva Template Vault
A growing library of professionally designed Canva templates you can customize to your brand in minutes—no design skills required.
Stylist Stock Imagery Vault
Elevate your content with fresh, faceless salon photos + videos featuring the brands, products, and tools you use every day behind the chair — captured in Ohio with love.
Newsletter Templates
A done-for-you email template every month, crafted to nurture your audience, fill appointment gaps, and increase revenue—holidays already covered.
Trending Reels Library
We research what's trending + keep you updated on the latest trends, so you can jump in when it fits — without spending hours scrolling + saving.
Instagram Analytics
Track what's working on Instagram, spot what your audience loves, and create more of the content that gets clients in your chair.
AI Caption Generator
Make any caption yours in one tap—AI rewrites template captions in your voice, with your name, salon, and vibe filled in.
Education & Events
Get exclusive access to quarterly trainings and guest experts sharing fresh strategies to sharpen your skills, grow your confidence, and build a thriving career behind the chair.
Community of Hair Babes
250+ stylists thriving together—Connect, collaborate, and grow alongside hairstylists from around the world in our private Hair Babes Member community.
Exclusive Member-Only Community & Quarterly Education
Never build your business alone. Connect, collaborate, and grow alongside stylists from around the world inside our private member hub.
Global Stylist Network
Connect with ambitious hairstylists and salon owners worldwide. Share wins, ask questions, exchange formulas, and build genuine industry friendships.
Content & Strategy Feedback
Post your content, marketing ideas, or business questions and receive constructive feedback from fellow members and our community.
On-Demand Education Vault
Instant 24/7 access to all past live masterclasses, guest educators, tutorials, and workshops saved in your portal for replay anytime.
Quarterly Guest Experts
Learn from industry leaders through exclusive quarterly trainings and guest speaker sessions designed to help you grow your content, confidence, and business.
Let the numbers do
the talking
Years of beauty industry experience
Clients beautified
Hair babes mentored
Team members staffed
Meet Emily
Hairstylist. Educator. Systems-obsessed six-figure CEO with 17+ years in the beauty industry.
Hi, I'm Emily, a hairstylist and Founder of Hair Babes Content Club. I went from being a solo artist to owning and operating my full team.
I've been in the industry since 2008 — which means I've watched it change a lot. From referrals being enough… to Instagram becoming your storefront… to trends, algorithms, and buyer behavior constantly shifting.
I didn't survive that by doing things the old way. I survived by pivoting — over and over again.
I've built a multi-six-figure business, scaled a team for freedom, and eventually stepped out of services entirely so I could become a stay-at-home, homeschooling mom — without my business falling apart
That didn't happen by accident.
It happened because I learned how to market in a way that:
→ Builds trust before the inquiry
→ Positions you as the obvious choice
→ And attracts clients who are ready to book
Hair Babes Content Club exists because I've been exactly where you are — talented, booked, and still overwhelmed by content.
This is the system I wish I had when I was juggling clients, trends, and real life — and it's the same strategy I use to keep my business visible, relevant, and profitable today.
No fluff.
No outdated advice.
Just what actually works now in the industry.
One content shift awayfrom fuller books.
Cancel anytime. 3-day free trial on every plan.
Solo Stylist
For independent stylists
Everything you need to turn your Instagram into a 24/7 client-booking machine with zero stress.
Billed monthly, cancel anytime
What's Included:
- One Usage License
- Strategic Monthly Content Plans
- A Growing Canva Template Library
- Unlimited Stock Imagery Downloads
- Monthly Newsletter Template
- Trending Reels Library
- Private Member Community
Salon Team
For salon owners & studios
Scale your entire salon's social presence and keep every chair booked with a powerful shared team marketing system.
Billed monthly, cancel anytime
What's Included:
- Everything in Solo Stylist plus
- Multi-usage license for up to 5 stylists
- Individual logins for each stylist
- Access to all Hair Babes Content
- Members-Only Community
Frequently Asked Questions
Everything you need to know about the done-for-you templates, monthly drops, Canva access, and how the membership works.
Still wondering if the club is right for you?
We’re here to help. Send us a message and we’ll help you decide if Hair Babes Content Club fits your salon goals.
Yes — the moment you sign up you'll get immediate access to everything inside the membership. No waiting, no approval process, just log in and start using the content, templates, and trainings right away.
No. Everything inside is meant to be customized. It's important that you infuse your own brand aesthetic, personality, and voice into the content we give you. Think of this as a foundation and framework — not a copy-and-paste identity.
I'll be honest with you — this is a mindset shift. In today's market, businesses that refuse to build a personal brand will struggle to stay relevant. You don't need to become an influencer overnight, but you do need to let people connect with the human behind the business. We'll help you do that in a way that feels like you.
Absolutely. This is month-to-month with no long-term contracts. If you feel it's not the right fit, you can cancel anytime — no awkward emails, no hoops to jump through.
This membership is primarily designed for scalable support rather than private coaching, but you'll still have access to guidance, feedback opportunities, and structured ways to get your questions answered.
You can spend as little or as much time as you want. If you can carve out dedicated time each week, you can probably be done with content in 90 minutes or less. Everything is designed to save you time, not add another task to your plate.
STOP SCROLLINGSTART BOOKING
Hair Babes Content Club gives you everything you need to create strategic content, attract your ideal clients, and spend less time stressing over social media.
